A WRINKLE IN TIME

This was the most difficult (and intense) collection I've ever designed, simply because I had 6 weeks to create it, pitch it to Disney, and have the final specs completed and handed off to Alex and Ani's vendor for production. What a rush!

I had little time to ponder what direction to take this collection, and little help from Disney because I had very limited access to the movie footage, so I went back to the beginning; I started with the very first words from the book: "It was a dark and stormy night."  I figured if that's how the book started, it's where I'd start too.

So I focused on creating a collection of powerful quotes, tied together visually with consistent fonts. I selected fonts that I believe communicate the sentiment behind the words: "Bring back the light" is hopeful, a flowing, scripted wish; "Believing takes practice" is strong, measured, and soft; "Be a WARRIOR" is, well...you get the idea.

client: ALEX AND ANI / Disney

Wrinkle in Time jewelry designed by Emily Lopuch for Alex and Ani and Disney.
Wrinkle in Time jewelry designed by Emily Lopuch for Alex and Ani and Disney.

 To keep branding and the overall look for the Wrinkle in Time franchise consistent I re-worked the asset "it was a dark and stormy night" (provided by Disney), into a version that would produce well on a necklace. I used this quote as a jumping off point; another quote I love from L'Engle's work is "believing takes practice." No asset was provided for this quote, so I drew these words from scratch to ensure consistency when the collection was viewed all together.

Wrinkle in Time jewelry designed by Emily Lopuch for Alex and Ani and Disney.
Wrinkle in Time jewelry designed by Emily Lopuch for Alex and Ani and Disney.
Wrinkle in Time Be A Warrior jewelry designed by Emily Lopuch for Alex and Ani and Disney.