I suggested the addition of a bridal line because the collection "Because I Love You" did consistently well for Alex and Ani. When designing this collection I focused on making sure the charms were reminiscent of engagement jewelry - embellished with crystals, neutral in color, and detailed in a sophisticated, delicate way. It was my goal that these charms would resonate with soon-to-be brides, and be given as gifts to those in the bridal party.
*This collection it was so well received I was instructed to create two supplemental collections, including the groom's party, and charms for the bride herself.
client: ALEX AND ANI
MAID OF HONOR