It is difficult to know where to start. I worked on SO MANY charity partnerships at Alex and Ani that I cannot begin to show them all here! I had extraordinary creative freedom to decide which symbols would best represent each charity, and used a diverse range of styles. I've listed some of my more recent charity partnerships below, and also highlighted a few of my all-time favorites (think unicorns).
clientS: ALEX AND ANI
David Lynch Foundation
American Heart Association
Juvenile Diabetes Research Foundation
The National Network to End Domestic Violence
American Stroke Association
Joe Andruzzi Foundation
Not For Sale
Children's Miracle Network
I created the Meditating Eye in collaboration with the David Lynch Foundation. This charm was the first double-sided style that I pitched. I explored this functionality because it was more versatile; I was able to show the eye both open and closed. This was especially effective when I designed the necklace (it spins). Here is Naomi Watts styling the gold bangle, looking fabulous as usual.
I designed this two-part charm in collaboration with the American Heart Association, so I felt it best to begin with a classic "broken hearts" motif, while putting a unique new spin on it. I felt it would be most effective to let the shape of the heart and the words "best" and "friends" really carry this piece, doing away with any additional ornamentation so that the sentiment could shine.
PeaceLove founder Jeff Sparr has battled Obsessive Compulsive Disorder much of his life. His mission is to help millions of people create peace of mind through expressive arts and storytelling. Because peace of mind is such an important part of PeaceLove's mission, I felt that this design should reflect a feeling of serene simplicity and meditation. Offered only in rose gold and cream epoxy, it's a reminder to breathe and believe in yourself.
Butterflies experience life in stages. As a little girl, my mom collected and raised butterflies every summer. To me, their transformation from caterpillar to chrysalis to butterfly is one of the most amazing things to witness. I thought of butterflies and transformation when I designed this symbol for American Stroke Association. I was also inspired by mandalas and their proven ability to focus and clear the mind.
The Joe Andruzzi foundation provides help, hope, and a reason to smile for cancer patients and their families by contributing financial and emotional support when it's needed most. The message of this foundation is hope and happiness, so I aimed to create a whimsical design that served as a reminder to live with joy. "Live a happy life" was a perfect phrase to express this feeling. I also snuck a hint of a smile in there, because why not?
Year Up provides low income young adults with the skills, experience, and support that will empower them to reach their potential. I chose a chess piece for Year Up because chess is about knowledge, skill, and recognizing opportunities when they appear. I decided to create a Knight in particular because it is the only piece able to leap over the others.
I saved the best for last. This particular design is near and dear to my heart. Created in partnership with Children's Miracle Network, I designed this unicorn to be full of childish whimsy. The unicorn is cartoonish, with pops of pastel epoxy on mane and hooves. This design is notable because it was the very first time Alex and Ani produced a charm with glitter epoxy - I pushed hard for a glitter treatment and I'm so happy I did, because this little charm is magic.
The Juvenile Diabetes Research Foundation (JDRF) is known for its close-knit community of supporters. It was that feeling of family that JDRF wanted to capture with their design, so I pitched them the idea of two otters, sold together in a set. I thought otters were perfect to represent JDRF because they are known for their close family ties, often holding hands as they float in the water to keep from drifting apart. Needless to say, JDRF loved the idea. I worked with our 3D designer Rosangel Somers to add a special level of functionality: the arms of each otter can be linked, one after another.
The Paper Crane is a symbol of success and good fortune, as well as a powerful reminder of perseverance and hope; I felt symbolically it was a perfect fit for the National Network to End Domestic Violence. I used translucent epoxy to give this design a light, airy, almost stained glass appearance.
The Special Olympics is the world's largest sports organization for children and adults with intellectual disabilities, providing year-round training and competitions to over 4.5 million athletes, worldwide. When designing this bangle I started with the Special Olympics motto: "Let me win. But if I cannot win, let me be brave in the attempt."
Not For Sale is an organization that works to protect people and communities around the world from human trafficking. This charity specifically requested that I design a tiara or crown; Alex and Ani already sold a 2D crown, so I worked with 3D designer Rosangel Somers to create something totally new. I modeled the design of the crown itself after
Project C.A.T. supports a global effort to double the number of tigers in the wild by 2022. By conserving nearly two million acres of protected land in India and Bhutan, this initiative aims to ensure a healthy habitat for future generations of tigers. I stayed simple with this one, using the gold of the charm itself to represent the orange of the tiger's coat, and black epoxy for its stripes. I wanted this charm to feel trendy and serious, reflecting the fierce beauty of these animals that Project C.A.T. is trying to save.