THE MYSTICS AND THE MAGICAL
This is the name of Alex and Ani's 2016 Holiday Collection, that focused on magical creatures Sphinx, Dragon, and Pegasus. To support this jewelry I was asked to create in-store visuals that would sit with the product. These visuals would be printed in the form of booklets, and would include both visuals and text. I turned to ancient inspiration because we were using ancient symbols. I drew from highly detailed illuminated manuscripts from the middle ages to create my own. I hand-lettered the titles of each booklet and used scanned watercolors to create digital collages full of color and whimsy.
client: ALEX AND ANI