© 2018 by EMILY LOPUCH

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A WRINKLE IN TIME

This was the most difficult (and intense) collection I've ever designed, simply because I had 6 weeks to create it, pitch it to Disney, and have the final specs completed and handed off to Alex and Ani's vendor for production. What a rush!

I had little time to ponder what direction to take this collection, and little help from Disney because I had very limited access to the movie footage, so I went back to the beginning; I started with the very first words from the book: "It was a dark and stormy night."  I figured if that's how the book started, it's where I'd start too.

So I focused on creating a collection of powerful quotes, tied together visually with consistent fonts. I selected fonts that I believe communicate the sentiment behind the words: "Bring back the light" is hopeful, a flowing, scripted wish; "Believing takes practice" is strong, measured, and soft; "Be a WARRIOR" is, well...you get the idea.

client: ALEX AND ANI / Disney

 To keep branding and the overall look for the Wrinkle in Time franchise consistent I re-worked the asset "it was a dark and stormy night" (provided by Disney), into a version that would produce well on a necklace. I used this quote as a jumping off point; another quote I love from L'Engle's work is "believing takes practice." No asset was provided for this quote, so I drew these words from scratch to ensure consistency when the collection was viewed all together.

A WRINKLE IN TIME (THEN AND NOW)

A Wrinkle in Time was originally published in 1962. Prior to publication it was rejected by at least 26 publishers because it was, in L'Engle's words, "too different," and "because it deals overtly with the problem of evil...and was it a children's or an adults' book, anyhow?" At the time that I undertook designing this assignment I had two different editions of A Wrinkle in Time sitting on my bookshelf, so I was excited but also very nervous. There was so little time to get it right! There was so much strangeness to contend with, encompass, tie together! I didn't know what direction Disney would take visually, so I wanted to keep my imagery simple in case my interpretation was completely off base - as you can see from the book covers below, the possibilities for visuals were nearly endless. (And as it turns out I was right to be careful, because Disney reinterpreted the glowy white flying centaur into a huge green flying lettuce creature. Just saying.) Eventually I decided to tie together the Alex and Ani collection using stars and spiral galaxies. Simple.  Black epoxy and gold, rose gold, and silver.