ELF | Emily Lopuch Design

A WRINKLE IN TIME

This was the most difficult (and intense) collection I've ever designed, simply because I had 6 weeks to create it, pitch it to Disney, and have the final specs completed and handed off to Alex and Ani's vendor for production. Phew! Talk about a rush!

Since I didn't have much time to ponder what direction to take this in, and little help from Disney (I didn't have access to the movie footage), I went back to the basics and started with the very first words from the book: "It was a dark and stormy night." I figured if that's how the book started, it's where I'd start too. Eventually, words became the focus of the entire project.

client: ALEX AND ANI / Disney

A WRINKLE IN TIME

This was the most difficult (and intense) collection I've ever designed, simply because I had 6 weeks to create it, pitch it to Disney, and have the final specs completed and handed off to Alex and Ani's vendor for production. Phew! Talk about a rush!

Since I didn't have much time to ponder what direction to take this in, and little help from Disney (I didn't have access to the movie footage), I went back to the basics and started with the very first words from the book: "It was a dark and stormy night." I figured if that's how the book started, it's where I'd start too. Eventually, words became the focus of the entire project.

client: ALEX AND ANI / Disney

A WRINKLE IN TIME

This was the most difficult (and intense) collection I've ever designed, simply because I had 6 weeks to create it, pitch it to Disney, and have the final specs completed and handed off to Alex and Ani's vendor for production. Phew! Talk about a rush!

Since I didn't have much time to ponder what direction to take this in, and little help from Disney (I didn't have access to the movie footage), I went back to the basics and started with the very first words from the book: "It was a dark and stormy night." I figured if that's how the book started, it's where I'd start too. Eventually, words became the focus of the entire project.

client: ALEX AND ANI / Disney

Emily Lopuch

design & illustration

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ELF

What can I say, I really love the movie Elf. This was a very fun collection to design. I focused on capturing the feel of the movie by creating whimsical, highly colorful designs. I also focused on quotes, because quoting this movie is one of my all-time favorite holiday activities, and I know I'm not alone in this. I mean really, you know what I mean. I saw a dog today...have you see a dog? You probably have.

client: ALEX AND ANI / Warner Bros.

Smiling is my Favorite Elf jewelry designed by Emily Lopuch for Alex and Ani.

Raised by Elves Elf jewelry designed by Emily Lopuch for Alex and Ani.

Elf jewelry designed by Emily Lopuch for Alex and Ani.

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