THE MYSTICS AND THE MAGICAL
This is the name of Alex and Ani's 2016 Holiday Collection, that focused on magical creatures Sphinx, Dragon, and Pegasus. After designing the jewelry for this collection I was asked to create in-store visuals that would sit with the product. These visuals would be printed in the form of booklets, and would include both visuals and text. I turned to ancient inspiration because we were using ancient symbols. I drew from highly detailed illuminated manuscripts from the middle ages to create my own. I hand-lettered the titles of each booklet and used scanned watercolors to create digital collages full of color and whimsy.
client: ALEX AND ANI