MYSTICS | Emily Lopuch Design

A WRINKLE IN TIME

This was the most difficult (and intense) collection I've ever designed, simply because I had 6 weeks to create it, pitch it to Disney, and have the final specs completed and handed off to Alex and Ani's vendor for production. Phew! Talk about a rush!

Since I didn't have much time to ponder what direction to take this in, and little help from Disney (I didn't have access to the movie footage), I went back to the basics and started with the very first words from the book: "It was a dark and stormy night." I figured if that's how the book started, it's where I'd start too. Eventually, words became the focus of the entire project.

client: ALEX AND ANI / Disney

A WRINKLE IN TIME

This was the most difficult (and intense) collection I've ever designed, simply because I had 6 weeks to create it, pitch it to Disney, and have the final specs completed and handed off to Alex and Ani's vendor for production. Phew! Talk about a rush!

Since I didn't have much time to ponder what direction to take this in, and little help from Disney (I didn't have access to the movie footage), I went back to the basics and started with the very first words from the book: "It was a dark and stormy night." I figured if that's how the book started, it's where I'd start too. Eventually, words became the focus of the entire project.

client: ALEX AND ANI / Disney

A WRINKLE IN TIME

This was the most difficult (and intense) collection I've ever designed, simply because I had 6 weeks to create it, pitch it to Disney, and have the final specs completed and handed off to Alex and Ani's vendor for production. Phew! Talk about a rush!

Since I didn't have much time to ponder what direction to take this in, and little help from Disney (I didn't have access to the movie footage), I went back to the basics and started with the very first words from the book: "It was a dark and stormy night." I figured if that's how the book started, it's where I'd start too. Eventually, words became the focus of the entire project.

client: ALEX AND ANI / Disney

Emily Lopuch

design & illustration

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THE MYSTICS AND THE MAGICAL

This is the name of Alex and Ani's 2016 Holiday Collection, that focused on magical creatures Sphinx, Dragon, and Pegasus. After designing the jewelry for this collection I was asked to create in-store visuals that would sit with the product. These visuals would be printed in the form of booklets, and would include both visuals and text. I turned to ancient inspiration because we were using ancient symbols. I drew from highly detailed illuminated manuscripts from the middle ages to create my own. I hand-lettered the titles of each booklet and used scanned watercolors to create digital collages full of color and whimsy.

client: ALEX AND ANI

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