BLUEPRINT | Emily Lopuch Design

A WRINKLE IN TIME

This was the most difficult (and intense) collection I've ever designed, simply because I had 6 weeks to create it, pitch it to Disney, and have the final specs completed and handed off to Alex and Ani's vendor for production. Phew! Talk about a rush!

Since I didn't have much time to ponder what direction to take this in, and little help from Disney (I didn't have access to the movie footage), I went back to the basics and started with the very first words from the book: "It was a dark and stormy night." I figured if that's how the book started, it's where I'd start too. Eventually, words became the focus of the entire project.

client: ALEX AND ANI / Disney

A WRINKLE IN TIME

This was the most difficult (and intense) collection I've ever designed, simply because I had 6 weeks to create it, pitch it to Disney, and have the final specs completed and handed off to Alex and Ani's vendor for production. Phew! Talk about a rush!

Since I didn't have much time to ponder what direction to take this in, and little help from Disney (I didn't have access to the movie footage), I went back to the basics and started with the very first words from the book: "It was a dark and stormy night." I figured if that's how the book started, it's where I'd start too. Eventually, words became the focus of the entire project.

client: ALEX AND ANI / Disney

A WRINKLE IN TIME

This was the most difficult (and intense) collection I've ever designed, simply because I had 6 weeks to create it, pitch it to Disney, and have the final specs completed and handed off to Alex and Ani's vendor for production. Phew! Talk about a rush!

Since I didn't have much time to ponder what direction to take this in, and little help from Disney (I didn't have access to the movie footage), I went back to the basics and started with the very first words from the book: "It was a dark and stormy night." I figured if that's how the book started, it's where I'd start too. Eventually, words became the focus of the entire project.

client: ALEX AND ANI / Disney

Emily Lopuch

design & illustration

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ALEX AND ANI BLUEPRINT

Alex and Ani created an App that would allow each customer to discover their "symbolic profile" – made up of their soul number, birthstone, tree symbol (ogham), zodiac, birth flower, and archangel. I was tasked with creating colorful artwork for each category. Each illustration is a combination of watercolor and digital collage.

client: ALEX AND ANI

Illustration by Emily Lopuch for Alex and Ani.

Illustration by Emily Lopuch for Alex and Ani.

Illustration by Emily Lopuch for Alex and Ani.

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