A WRINKLE IN TIME
This was the most difficult (and intense) collection I've ever designed, simply because I had 6 weeks to create it, pitch it to Disney, and have the final specs completed and handed off to Alex and Ani's vendor for production. Phew! Talk about a rush!
Since I didn't have much time to ponder what direction to take this in, and little help from Disney (I didn't have access to the movie footage), I went back to the basics and started with the very first words from the book: "It was a dark and stormy night." I figured if that's how the book started, it's where I'd start too. Eventually, words became the focus of the entire project.
client: ALEX AND ANI / Disney
A WRINKLE IN TIME
This was the most difficult (and intense) collection I've ever designed, simply because I had 6 weeks to create it, pitch it to Disney, and have the final specs completed and handed off to Alex and Ani's vendor for production. Phew! Talk about a rush!
Since I didn't have much time to ponder what direction to take this in, and little help from Disney (I didn't have access to the movie footage), I went back to the basics and started with the very first words from the book: "It was a dark and stormy night." I figured if that's how the book started, it's where I'd start too. Eventually, words became the focus of the entire project.
client: ALEX AND ANI / Disney
A WRINKLE IN TIME
This was the most difficult (and intense) collection I've ever designed, simply because I had 6 weeks to create it, pitch it to Disney, and have the final specs completed and handed off to Alex and Ani's vendor for production. Phew! Talk about a rush!
Since I didn't have much time to ponder what direction to take this in, and little help from Disney (I didn't have access to the movie footage), I went back to the basics and started with the very first words from the book: "It was a dark and stormy night." I figured if that's how the book started, it's where I'd start too. Eventually, words became the focus of the entire project.
client: ALEX AND ANI / Disney
Emily Lopuch
design & illustration
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RI PARITY INITIATIVE
"The RI Mental Health Parity Initiative is a public awareness and education effort to help empower people to understand and assert their right to health insurance coverage for mental health and substance use disorder treatment and services."
As a life-long sufferer of anxiety and trichotillomania, I know how important it is to have access to the resources and information you need. I was thrilled to be involved in this project; what is better than creating a safe online space for people when they more need it?
client: MENTAL HEALTH ASSOCIATION OF RI
I was tasked with creating illustrations that would breathe some life into the RI Parity website. Because the people who will visit RI Parity could be dealing with difficult mental health issues or know someone in crisis, I felt it was essential to make images that would be non-threatening and hopeful. These illustrations would be interspersed throughout the website and sit alongside photographs, so in order to set the tone I created a large banner illustration of a lighthouse that would be the very first thing someone would see upon visiting the Parity Homepage. Lil' Rhody derives a great deal of state pride from its lighthouses, and symbolically the lighthouse represents hope, so everything just jived.
Because the website required a series of illustrations I focused on creating three people, or avatars, shown interacting in different ways. Representing diversity was incredibly important in this case because these three people needed to represent the entire diverse population of Rhode Island. I wanted anyone visiting the site to feel they had representation there. Overall I used soft, non-threatening colors and simple, repetitive imagery. It is my hope that everyone who visits RI Parity will be comforted and encouraged by these illustrations, and more likely to engage with the resources on the website in order to get the help they or their loved ones need.
