I have worked on the Alex and Ani Valentine's Day collection every year beginning in 2013. Every year I challenged myself to create new, original content, while fulfilling the more traditional requests for classic charms with hearts, flowers, and "I love you" motifs. In 2018 our theme - Paris -  was more specific than usual. I focused on combining on-trend subjects such as frenchie-dogs, vintage suitcases, and iconic phrases such as "mon amie," to pull everything together.

client: ALEX AND ANI


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